
In summer 2019, I was waiting for a friend at San Pedro Square Market bar in downtown San Jose, CA. While I was waiting, a band was setting up to play live music in the bar. Watching them drew my thoughts to another friend, who plays in a few well-liked bands at venues around the bay area.
I asked this friend later why she wasn’t playing at San Pedro Square Market bar, a nice big bar with ample playing space that attracts a diverse crowd. She wanted to, she said, and had contacted the venue a few times, but couldn’t connect with the booking contact.
A few weeks later, I reached out to some other band friends to understand their process for getting booked.
Waiting for an email response from a person who probably has too many emails to respond to, is, in the year 2020, is a step better than using carrier pigeons.
Being a live music fan, and a techie, this email-and-wait approach spurred my thinking about the advantages of technology and how it can automate so much of the manual processes that create a time suck in our daily lives. Booking bands is no exception.

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Zipgig was born from this. It is an entertainment booking platform that enables independent venues to browse and book performers instantly. Zipgig also lets bands and performers create a profile that attracts venues, and gets them booked.
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Imagine, never having to email a venue again, wait for a response…. and wait…. and wait.
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That’s the secret of Zipgig, an entertainment booking marketplace. Instantly connect and book.
- - Andrea Harding, Founder at Zipgig
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